Prepared for Woolsey Morcom

When marketing works,  personal injury works

3.2×
Projected ROAS
41%
Lower cost per lead
+120
Organic leads / yr
$2.4M
Projected pipeline

Your Firm

You told us audience is the thing holding the firm back. You have already proven you will invest to win — the $20M elder-care verdict is the evidence. This plan ties the two together.

Footprint4 offices · Jacksonville, FL
Scale~30 attorneys
Practice mixPersonal Injury · Family · Criminal · Commercial
Brand voice“Take the fear out of the legal fight”

We already started

Three things we found on woolseymorcom.com before this call.

01
Site performance PageSpeed 61 / mobile

Mobile LCP lags the page-1 field for your top PI terms.

02
Primary headline

Current H1 leads with the firm name, not the client's fear. Rewrite drafted.

03
Paid coverage

No active coverage on high-intent elder-care and nursing-home terms where your $20M verdict is the strongest proof in market.

The Field

Where you sit in your market today.

Ranking position by third-party estimate, as of June 2026. Figures are directional and used to set targets, not to make comparative claims.

FirmDomain RatingEst. organic / moTop-10 keyword overlapGBP reviews
Woolsey Morcom You —baseline——
Morgan & Morgan 74 1.1M–1.4M / mo 312 2,840
Farah & Farah 58 60K–90K / mo 188 1,190
Harrell & Harrell 49 22K–35K / mo 121 760

Source: Ahrefs / DataForSEO estimates. Traffic estimates carry wide error bars on individual sites; treat as ranges.

Your ROI

Drag your average case value. You do the math.

$18,000
$10K$30K
Projected additional leads / yr
120
Lead-to-signed rate
18%
Additional signed cases / yr
—
Projected new revenue / yr
$0
  1. Page 2 → Page 1Top 12 PI terms move onto page one within two quarters.
  2. Page 1 → Top 3Half of those reach the top three positions.
  3. Top 3 → Map PackLocal 3-pack inclusion drives a +113% click rate on local intent.
  4. Map Pack → RevenueIncremental signed cases at your blended attorney fee.
“We stopped guessing which channel was working. The pipeline got predictable, and our intake team finally had enough qualified calls to be selective.”

Managing Partner, multi-office PI firm

+128
Signed cases / yr
2.9×
ROAS
38%
Lower CPL
11 mo
To payback

Scope & Investment

Choose the scope that fits the firm.

Foundation

$6,500/mo
  • Core SEO + technical
  • Local / GBP optimization
  • Monthly reporting
Recommended

Growth

$11,500/mo
  • Everything in Foundation
  • Paid search across 4 offices
  • Conversion + intake optimization
  • Quarterly strategy with your team

Market Leader

$18,500/mo
  • Everything in Growth
  • Video / brand studio
  • Multi-market expansion
  • Dedicated strategist

Next Steps

A clear path from here to kickoff.

  1. 01
    Discovery Confirm priority practice areas and offices
  2. 02
    Evaluation Review this proposal with the partner group
  3. 03
    Approval Select scope tier
  4. 04
    Signature Counter-sign agreement
  5. 05
    Onboarding Kickoff and access provisioning
Review & sign Prepared for Woolsey Morcom · e-signature embeds here in Phase 4.